OOH & Digital Marketing Agency UK

Website Design & Maintenance

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Service Overview

Website design and development is the process of creating a user-friendly, visually appealing, and technically robust website. It involves both the aesthetic design of the site as well as the underlying coding and functionality that make it work smoothly. A well-designed website serves as the cornerstone of your online presence, improving user engagement, enhancing brand reputation, and ultimately driving sales or leads.

At Vision 2020 Group, we approach website design and development with a customer-centric mindset. Our focus is on creating responsive, intuitive websites that provide seamless navigation, fast load times, and a clear path to conversion. From simple landing pages to complex e-commerce platforms and corporate websites, we provide a full range of design and development services tailored to your unique needs.

How We Make It Work

We combine innovative design with cutting-edge technology to create websites that stand out and perform at the highest level. Here's how we make sure your website is successful:

User-Centered Design & Wireframing

- We start by gaining a deep understanding of your target audience, business objectives, and brand identity. Using this information, we create a wireframe or prototype to outline the website’s structure and content layout before the actual design process begins.
- Our goal is to ensure that the design is user-friendly and intuitive. We map out an optimal user journey, ensuring that visitors can easily navigate the site and find what they’re looking for, improving engagement and conversion rates.
- We also focus on creating designs that are visually appealing and aligned with your brand’s style, voice, and personality. Whether it's through color schemes, typography, or imagery, every element is carefully crafted to resonate with your audience.

Responsive & Mobile-First Design

- Responsive design is no longer optional—it’s a necessity. We ensure that your website looks and functions perfectly across all devices, from desktops to smartphones and tablets. Our mobile-first approach guarantees that your website provides a seamless experience, no matter how visitors access it.
- We design websites that adapt dynamically to different screen sizes, making sure your users get the best experience whether they’re browsing on a smartphone, tablet, or laptop.

Custom Development & CMS Integration

- We use the latest web technologies like HTML5, CSS3, JavaScript, and PHP to build robust, scalable websites. Whether you need a custom-built website or a more template-based approach, we create a solution that’s best for your business.
- We specialize in Content Management Systems (CMS) such as WordPress, Shopify, and Magento, allowing you to manage your content easily without needing to rely on developers. You can update your content, products, or services at any time without hassle.

E-commerce Development

- For businesses looking to sell online, we build secure, user-friendly e-commerce websites with integrated payment gateways, inventory management, and secure checkout processes.
- We provide solutions that optimize the online shopping experience, ensuring your customers can easily browse products, view detailed descriptions, and complete purchases effortlessly. With the ability to integrate with payment processors, shipping solutions, and CRM systems, we provide a comprehensive e-commerce platform that meets all your business needs.

SEO & Performance Optimization

- Our design process doesn’t stop at creating a beautiful website. We ensure your website is optimized for search engines (SEO), which means it will be discoverable by potential customers.
- We optimize your website’s load times, mobile responsiveness, site architecture, and content to improve both user experience and SEO ranking. A faster, SEO-optimized website is more likely to rank well on Google and other search engines, driving organic traffic to your site.

Security & Scalability

- We prioritize website security, implementing SSL certificates, regular security patches, and backup solutions to protect your website and its data. We also integrate with security plugins and tools to monitor your website for any potential vulnerabilities.
- As your business grows, so should your website. Our websites are scalable and can evolve with your needs, from adding more pages to integrating new features or enhancing server capacity.

Ongoing Maintenance & Support

- Building a website is just the first step. We provide ongoing maintenance and support to ensure your website continues to run smoothly and stay up-to-date with the latest technologies.
- Whether it’s fixing bugs, updating plugins, or refreshing content, we offer ongoing support to keep your website secure, functional, and optimized.

Recent Results

We recently completed a website redesign for a real estate agency that was struggling with outdated design and poor user experience, which was impacting their lead generation efforts.

Challenge:
The real estate agency had an outdated website with a non-responsive design, slow loading speeds, and a poor user experience. This resulted in high bounce rates and a lack of conversion, with visitors failing to inquire about properties.

What We Did:

Design & User Experience: We overhauled the website's design with a modern, user-friendly layout. The new design was responsive, providing a seamless experience across all devices, and we implemented clear calls to action (CTAs) to guide users through the site.

SEO & Content Optimization: We optimized the website’s content for SEO, ensuring the agency ranked higher for relevant keywords like luxury properties, buy real estate, and property investment.

E-commerce Integration: We integrated a property search engine, allowing users to filter properties based on their preferences (price, location, size, etc.), making it easier to browse and find homes.

Lead Generation Forms: We placed strategic lead capture forms and property inquiry buttons on every page, making it simple for visitors to request more information or schedule viewings.

The Outcome:

The redesigned website led to a 45% increase in lead submissions in the first two months.
The bounce rate dropped by 30% due to the improved design and user experience.
The website now ranks on the first page of Google for important real estate keywords, driving organic traffic and qualified leads.
The improved mobile experience contributed to a 25% increase in mobile conversions.

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Website Design & Maintenance

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