OOH & Digital Marketing Agency UK

Google Ads

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Service Overview

Google Ads (formerly AdWords) is one of the most effective platforms for driving measurable ROI. With billions of search queries happening every day, Google provides brands with the unique ability to connect with consumers at the exact moment they are actively searching for products, services, or solutions like yours.

At Vision 2020 Group, we offer full-service Google Ads management, leveraging both Search and Display networks, Shopping Ads, YouTube Ads, and Remarketing to create high-converting campaigns that meet your business objectives. Whether you’re looking to increase web traffic, generate qualified leads, promote eCommerce products, or drive brand awareness, our Google Ads campaigns are designed for performance and scalability.

We blend deep keyword research, cutting-edge targeting strategies, and conversion-optimized ad copy to ensure you’re getting the best possible results for your ad spend.

How We Make It Work

We start with your business goals and define clear KPIs (Key Performance Indicators) to measure success. Our process is data-driven, results-oriented, and always evolving based on real-time performance.

Here’s how we approach Google Ads campaigns:

Comprehensive Campaign Strategy: We begin by understanding your target audience, business objectives, and competitive landscape. Based on this, we develop a tailored Google Ads strategy—focusing on keywords, targeting, ad creatives, and conversion goals.

Keyword Research & Segmentation: We use advanced tools to identify high-intent keywords that drive conversions. From there, we segment campaigns into distinct ad groups for more effective targeting and budget allocation. We also employ negative keywords to filter irrelevant traffic and reduce waste.

Search Network Ads: We create text-based ads that show up in the Google search results for relevant queries. These ads are designed with high-conversion copy and a strong call-to-action (CTA).

Display Network & Remarketing: For brand awareness and retargeting, we design display banner ads and dynamic remarketing ads to re-engage past visitors and move them further down the funnel.

Shopping Ads: For eCommerce brands, we set up and optimize Google Shopping Ads to drive product-specific traffic with rich, image-based ads appearing in Google search results.

Video Ads (YouTube): If you want to create visual impact, we manage YouTube Ads campaigns, running skippable or non-skippable video ads that appear before relevant content on the platform.

Conversion Tracking & Optimization: Using Google Tag Manager, Google Analytics, and the Google Ads platform itself, we implement conversion tracking to understand every interaction. We continuously optimize bids, creatives, and targeting to drive maximum ROI.

Ongoing Reporting & Insights: We provide in-depth reporting that not only shows performance metrics like CTR (Click-Through Rate), CPC (Cost Per Click), and CPA (Cost Per Acquisition) but also outlines strategic adjustments for future optimization.

Recent Results

We recently worked with an eCommerce skincare brand looking to expand its digital presence and increase product sales through Google Ads. The brand had a limited budget but needed to scale quickly.

Challenge:
The client had previously run a few Google Ads campaigns but struggled to generate profitable returns. Their main goal was to drive sales for their newly launched premium skincare line, but they were facing high CPC and low conversion rates.

What We Did:

Search Campaign Optimization: We performed a comprehensive audit of their existing campaigns, researching high-intent keywords and segmenting them based on product types and customer needs. We added negative keywords to reduce wasted spend and refined ad copy to increase relevancy.

Shopping Ads Setup: For the skincare products, we created and optimized Google Shopping Ads, ensuring that product images, titles, and descriptions were aligned with high-converting keywords and that they matched users’ search queries.

Remarketing & Display: We set up dynamic remarketing ads to target users who had visited the site but hadn’t purchased. We used engaging banner ads showcasing specific products users had previously viewed, driving them back to the site to complete their purchase.

Conversion Rate Optimization (CRO): We worked with the client to ensure their landing pages were optimized for conversion—fast load times, clear product descriptions, and a streamlined checkout process.

Bidding Strategy: We implemented an automated bidding strategy that maximized conversions while maintaining a target CPA (Cost Per Acquisition).

The Outcome:

Conversion rate increased by 72% over a 3-month period
CPC dropped by 25% through keyword optimization and refined targeting
Return on Ad Spend (ROAS) was 6.8X—with each $1 spent on Google Ads generating $6.80 in revenue
Sales increased by 180% compared to the previous quarter
Remarketing ads brought back 35% of total sales from past visitors
The client saw a 48% increase in organic traffic thanks to the Google Ads campaign driving brand recognition and trust

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