OOH & Digital Marketing Agency UK

Search Engine Optimization (SEO)

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SEO Case Study

< 32 pages

< 1114 backlinks

< 495 keyword rank

< 8 specialty pages

< 34 service pages

< 170 blogs

< 400,000+ words

Service Overview

SEO is the foundation of any successful digital marketing strategy. It’s not just about ranking higher on Google; it’s about reaching your ideal audience at the right time with the right content. At Vision 2020 Group, we use a holistic approach to SEO that focuses on improving technical SEO, on-page optimization, and off-page strategies to drive organic traffic, enhance user experience, and deliver measurable results.

Our SEO services are designed for brands that want to not only rank higher but also improve user engagement, drive more qualified leads, and build long-term online authority. Whether you're aiming for local SEO to dominate your city’s search results, or global SEO to scale your international presence, we have the tools, expertise, and track record to deliver success.

How We Make It Work

Our approach to SEO is data-driven, methodical, and aligned with your business goals. We break it down into key phases to ensure each aspect of your website’s SEO is covered:

SEO Audit & Research

- Every SEO campaign starts with a thorough audit to identify current performance, technical issues, and optimization opportunities. We analyze factors like site speed, mobile-friendliness, broken links, and on-page factors.
- We conduct competitive research to analyze competitors’ SEO strategies and uncover keyword opportunities, content gaps, and backlink prospects.

Keyword Research & Strategy

- We identify high-volume, low-competition keywords relevant to your business. We focus on both short-tail and long-tail keywords that align with search intent—whether people are looking for information, services, or products.
- Our keyword strategy includes both local keywords for geographically-targeted businesses and global terms for businesses aiming to capture an international audience.

On-Page Optimization

- We optimize page titles, meta descriptions, headings, and image alt texts to align with your target keywords.
- We ensure your content is structured and easy for both search engines and users to navigate, making sure there’s a clear hierarchy with proper internal linking.
- We optimize your content, ensuring that it’s high-quality, relevant, and engaging, meeting the user’s search intent while providing value.
- We focus on technical aspects like URL structure, schema markup, and mobile optimization.

Content Strategy & Creation

- Content is king in SEO. We create highly relevant, keyword-optimized blog posts, case studies, infographics, and landing pages that drive organic traffic and encourage user engagement.
- We also help businesses with content calendars, ensuring that your site consistently receives fresh, authoritative content that appeals to your audience.

Technical SEO

- We ensure that your website loads quickly, is mobile-friendly, and is free from technical errors.
- We address critical issues like broken links, crawl errors, duplicate content, and site architecture, ensuring that search engines can efficiently crawl and index your site.
- We also optimize your XML sitemaps, robots.txt, and canonical tags to prevent issues that could affect your rankings.

Link Building & Off-Page SEO

- Quality backlinks are essential for improving your domain authority and search rankings. We implement white-hat link-building strategies, reaching out to high-authority sites within your industry for guest posts, press releases, and partnerships.
- We engage in strategies like local citations, influencer outreach, and content marketing to build natural, relevant backlinks.

Local SEO

- For businesses targeting a local audience, we optimize for Google My Business (GMB), ensuring your business shows up in Google’s Local Pack and Google Maps.
- We optimize local landing pages, collect customer reviews, and ensure your NAP (Name, Address, Phone Number) is consistent across directories.

Ongoing Monitoring & Reporting

- SEO is an ongoing process, and we provide monthly reports that show the progress of rankings, traffic, and conversions. We track key metrics like organic traffic, keyword rankings, bounce rates, and conversion rates to ensure continuous optimization.

Conversion Rate Optimization (CRO)

- SEO alone is not enough. We also focus on optimizing the user experience to ensure that visitors convert into customers. We use A/B testing, heatmaps, and other tools to analyze user behavior and improve page designs, forms, and CTAs for higher conversion rates.

Recent Results

We recently worked with a tech startup specializing in SaaS tools for digital marketers. The company had been relying primarily on paid ads for traffic but wanted to shift to organic SEO for long-term growth and sustainability.

Challenge:
The client’s website was not ranking for key terms in the highly competitive SaaS space. They had minimal organic traffic and were struggling with visibility on the first page of search engines. Additionally, their existing content was outdated, with high bounce rates and low engagement.

What We Did:

Comprehensive SEO Audit & Site Cleanup: We conducted a full SEO audit and resolved technical issues like broken links, slow loading speed, and poor mobile optimization.

Keyword Strategy & Content Creation: We developed a robust keyword strategy and revamped their website’s blog, targeting long-tail keywords related to specific pain points for digital marketers. We created 10 high-quality blog posts that addressed niche topics, with actionable tips and valuable resources.

On-Page Optimization: We optimized key pages on their site, including their homepage, product pages, and blog posts, ensuring all meta descriptions, title tags, and headers were optimized for SEO.

Link Building: We initiated a targeted link-building campaign that included guest posts, partnerships with industry influencers, and high-authority backlinks.

Local SEO: We optimized their Google My Business profile and set up location-based pages to capture local search traffic.

The Outcome:

Organic traffic grew by 148% over 6 months
Average keyword ranking moved from page 5 to page 1 for over 25 high-volume keywords
Bounce rate decreased by 32% due to optimized content and site speed improvements
The blog received over 50,000 organic page views within the first quarter, driving new signups to their platform
Conversion rate increased by 21%, as the improved content and site optimization encouraged users to stay longer and engage more.

This campaign clearly demonstrated how a solid SEO strategy, when executed well, can drive organic traffic, improve user engagement, and lead to more conversions—all without the need for paid ads.

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