push notifications

Service Overview

Push notifications are a powerful direct messaging tool that allows businesses to instantly reach users with timely, relevant, and personalized messages—either through a mobile app or a web browser. Whether you're looking to boost user engagement, drive conversions, recover abandoned carts, or simply stay top of mind, push notifications offer a high-impact channel with incredible reach and cost efficiency.
For businesses with mobile apps, in-app push notifications are critical for re-engaging users, promoting new features, or encouraging repeat usage. For businesses without an app, web push notifications offer a fast and effective way to connect with users via desktop or mobile browsers—no app download required.
Unlike email, which can get buried in inboxes, or paid ads that require bidding for attention, push notifications appear directly on the user’s device, offering high visibility and rapid interaction. When used strategically, push notifications can significantly increase user retention, lifetime value (LTV), and conversion rates.

How We Make It Work

Strategy & Use-Case Alignment

We begin by understanding your business objectives and identifying where push notifications can best support your goals—whether that’s increasing daily active users, improving customer retention, driving product purchases, or reducing cart abandonment.
We tailor the push notification strategy to your audience behavior, app engagement data (if applicable), and existing marketing ecosystem, ensuring every message adds value rather than noise.

Segmentation & Personalization

We don’t believe in generic messages. Our campaigns use advanced user segmentation to deliver personalized content based on user actions, preferences, and behavior.
For app users, this may include sending a time-limited offer after a period of inactivity, or nudging a user who browsed a product but didn’t purchase. For web users, we may send reminders about abandoned carts, flash sales, or content updates they’ve expressed interest in.

Channel Selection: In-App vs. Web Push

For app-based businesses, we integrate with mobile platforms (iOS and Android) to deliver rich push notifications, leveraging deep links, emojis, images, and custom sounds to capture attention and drive action.
For non-app businesses, we use browser-based push notifications to reach users through Chrome, Safari, Firefox, and others—even when the user isn’t actively browsing your site.

Real-Time & Behavior-Based Triggers

Push notifications are most effective when they’re timely. We set up automated triggers based on user behavior, such as sending a welcome message after signup, a reminder if they haven’t logged in for a few days, or a thank-you message after a purchase.
Real-time capabilities allow you to respond instantly to user actions, creating a seamless, responsive brand experience.

A/B Testing & Timing Optimization

We continuously A/B test messaging, creatives, send times, and CTAs to find the most effective combinations. This includes testing different headlines, lengths, and notification formats (rich vs. standard), as well as finding the optimal send time for your specific audience.
For example, we may test sending a promotional push in the morning vs. the evening to determine when users are most likely to click and convert.

Reporting, Analytics & Continuous Optimization

We provide real-time analytics on delivery rate, open rate, click-through rate, and conversions. These insights help us refine your messaging, segment strategy, and timing for optimal performance.
We also track long-term engagement and retention metrics, helping you understand the true impact of push notifications on user behavior and business outcomes.

Recent Results

We recently partnered with a leading fitness app to improve user retention and increase in-app purchases using targeted push notifications.

Challenge:
The app had strong download numbers but was experiencing high drop-off rates within the first 7 days, and very few users were converting to paid plans.

What We Did:

• Onboarding Flow Notifications: We implemented a series of welcome push notifications to guide users through the first 3 days of app usage, highlighting key features and benefits.
  
  

• Behavioral Triggers: Users who completed workouts received encouraging messages, while those who hadn’t opened the app in 3+ days received gentle nudges with personalized messages based on their fitness goals.
  
  

• Promotional Pushes: We ran limited-time offer notifications for premium subscription upgrades, tailored to user activity and plan preferences.
  
  

• A/B Testing: We tested different send times and message formats (with vs. without emojis, with vs. without deep links) to improve engagement.
  
  

The Outcome:

• 35% increase in 7-day user retention
  
  

• 60% lift in click-through rates on time-sensitive promotional pushes
  
  

• 25% increase in in-app purchases over the course of the campaign
  
  

• Over 20,000 targeted push messages sent with a 45% average open rate
  
  

Whether you’re looking to enhance app engagement or reach new audiences via browser-based pushes, our approach ensures your messages are seen, acted on, and aligned with your growth goals.

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