Geo-targeting & geo-fencing

Service Overview

Geo-targeting, geofencing, MAIDs targeting, and device ID targeting are advanced digital marketing strategies that help you reach your audience in highly specific and actionable ways. At Vision 2020 Group, we specialize in utilizing cutting-edge location-based technology to deliver hyper-targeted campaigns that connect your brand with the right users at the right time and place.

By leveraging geolocation data, we can target potential customers based on their physical location, behaviors, and even the devices they use. This enables us to create highly personalized marketing campaigns that increase engagement, foot traffic, app downloads, and conversions. Whether you're looking to drive in-store visits, promote local events, or re-engage users who visited your website, our strategies ensure your message gets to the right people in the right context.

Our approach uses a variety of geospatial data, including GPS coordinates, IP addresses, and device identifiers (such as MAIDs and Device IDs), to fine-tune your audience targeting. We also combine this with behavioral insights to increase the relevance and effectiveness of your campaigns. Whether you're operating in one location or several regions, our team will develop a geo-targeted marketing strategy tailored to your goals.

How We Make It Work

We use a range of geolocation and device tracking techniques to create hyper-targeted, location-based campaigns that increase visibility and drive conversions. Here's how we break it down:

Geo-Targeting & Location-Based Targeting

We begin by defining the specific geographic areas where your target audience is located. Using GPS data, IP addresses, and location services, we ensure that your campaigns are delivered to users in real-time based on their current or past locations. Whether it's city-wide, region-based, or neighborhood-specific targeting, we can pinpoint the best locations for your business.

Geofencing Technology

We set up virtual boundaries (geofences) around key locations such as your physical stores, competitors' locations, or areas where your target audience is likely to be. When users enter or exit these geofenced areas, we trigger real-time notifications or advertisements to drive engagement and foot traffic. This strategy is particularly effective for brick-and-mortar businesses looking to bring customers through the door.

MAIDs Targeting (Mobile Advertising IDs)

We leverage Mobile Advertising IDs (MAIDs), which are unique identifiers associated with users’ mobile devices, to track and target users across different apps and platforms. By analyzing user behavior and interests across multiple apps, we can serve highly relevant ads to specific individuals, driving awareness and conversions.

Device ID Targeting

Using Device IDs, we track users' engagement across multiple devices, creating a unified customer profile that enables us to deliver personalized ads on smartphones, tablets, desktops, and more. This allows for seamless cross-device targeting, ensuring your audience receives consistent messaging, no matter how they access your content.

Audience Segmentation & Behavioral Targeting

We combine geolocation data with behavioral insights to further segment your audience. By understanding user preferences, habits, and interactions, we create highly customized campaigns that speak directly to their needs and interests. Our data-driven approach ensures that your messages resonate with your audience, increasing the chances of conversion.

Retargeting & Dynamic Campaigns

Our retargeting campaigns help re-engage users who have interacted with your brand but haven't yet converted. Using geolocation triggers and device IDs, we serve tailored ads to these users based on their past interactions with your brand, nudging them closer to making a purchase or taking action.

Real-Time Reporting & Optimization

We track every campaign's performance in real-time, ensuring that we can continuously optimize based on location-specific data, engagement metrics, and conversion rates. Our team makes adjustments to targeting, ad creatives, and messaging to maximize ROI and reach the right customers at the most effective times.

Recent Results

Challenge:

A retail client wanted to increase foot traffic to their store locations in a specific city. Their previous campaigns lacked precision and were not driving enough in-store visits, despite having good online engagement.

What We Did:

• Geo-Targeting Strategy: We defined high-traffic areas near their store locations and targeted users within a specific radius using GPS and IP data.
  
  

• Geofencing: We set up geofences around their physical stores and competitors’ locations. When users entered the geofenced area, they received special promotions and in-store offers.
  
  

• MAIDs Targeting: We used Mobile Advertising IDs to track customers who had interacted with the brand’s app and served them location-based reminders to visit the store.
  
  

• Device ID Targeting: We targeted users who had previously visited the store website across multiple devices, ensuring consistent messaging across smartphones, tablets, and desktops.
  
  

• Behavioral Insights: We combined behavioral data to further refine targeting and deliver personalized offers based on users' previous engagement with the brand.
  
  

The Outcome:

• Foot traffic increased by 35% in the targeted geofenced areas.
  
  

• In-store purchases rose by 22% due to geo-targeted promotions.
  
  

• The client saw a 45% increase in mobile app downloads, driven by MAIDs targeting and device ID tracking.
  
  

• Conversion rates for mobile ads targeting users near competitors’ locations increased by 50%.
  
  

• Overall ROI for the campaign increased by 30%, driven by high-conversion, location-based strategies.