Outdoor Advertising, DOOH Ads, and O-O-H Ads

Service Overview

Outdoor and OOH advertising is one of the oldest yet most effective forms of advertising. It's often seen as a mass medium, capable of reaching a broad audience across different demographics and locations. Unlike traditional digital or print ads, OOH ads are hard to ignore and have a lasting impact on consumers because they are physically present in the spaces where people spend time — on the streets, in transit, at shopping centers, and even at airports.

Outdoor advertising is incredibly flexible — whether you're running a short-term promotion or a long-term brand awareness campaign, OOH allows you to showcase your brand to people during their daily journeys, significantly increasing visibility and engagement.

How We Make It Work

Strategic Planning and Site Selection

1. • The success of an outdoor advertising campaign hinges on location. We start by analyzing your target audience's habits and movement patterns to identify the most effective locations for your ads. Whether it's near high-traffic areas, shopping districts, major highways, or business hubs, we ensure your ads are positioned to get maximum exposure.
     
     

   • We use a mix of data-driven insights and demographic analysis to choose the best locations for your OOH campaign. By utilizing real-time traffic data and geolocation tools, we ensure your ads are displayed to the right people at the right time.
     
     

Creative Design & Messaging

1. • Outdoor advertising is all about bold visuals and concise messaging. Our creative team works closely with you to develop an eye-catching, memorable ad that communicates your message clearly and quickly. We ensure that your design works across different formats, whether it's a large digital billboard or a bus stop poster.
     
     

   • Simplicity and clarity are key—viewers typically have just a few seconds to engage with an outdoor ad. We help craft your message in a way that delivers the core information within a few words, ensuring maximum impact.
     
     

Digital Integration & Dynamic Content

1. • With the rise of digital OOH (DOOH) advertising, we can now incorporate dynamic content into your campaigns. Digital billboards and screens can display time-sensitive content, real-time promotions, or interactive elements that engage users.
     
     

   • We offer solutions for targeted advertising, where digital screens can change based on the time of day, weather, or even real-time data such as traffic conditions, ensuring your message stays relevant and engaging.
     
     

Measurement & Analytics

1. • With the power of smart technology and real-time data, we provide in-depth analytics to measure the effectiveness of your outdoor campaign. From foot traffic analysis to engagement metrics on digital screens, we track your campaign’s performance and provide actionable insights that allow you to optimize your strategy and ensure ROI.
     
     

   • We also use tools like geo-fencing and location-based data to track how people interact with your outdoor ads and whether it drives them to take action, such as visiting your website, making a purchase, or engaging with your brand on social media.
     
     

Campaign Execution & Monitoring

1. • Our team handles everything from installation to ongoing monitoring, ensuring your OOH campaign runs smoothly and your ads remain in optimal condition throughout the campaign period. Whether it's maintaining digital screens, updating graphics, or ensuring there’s no wear and tear on traditional billboards, we ensure a seamless execution.
     
     

   • We also provide real-time updates, so you are always aware of how your campaign is performing and can make adjustments if needed.
     
     

Recent Results

One of our recent outdoor campaigns involved working with a luxury fashion brand that wanted to create a high-impact OOH campaign to promote their new seasonal collection in a specific city.

Challenge:
The luxury brand had a limited budget but wanted to ensure their campaign reached the most affluent audience possible. They needed a way to create significant brand awareness and drive both online engagement and store visits.

What We Did:

Targeted Location Selection: We selected premium locations such as high-traffic areas near luxury shopping malls, business districts, and exclusive event venues where the brand's target audience frequently visited.

Digital and Static Combination: We used a combination of digital billboards for dynamic, changing content and static billboards for consistent brand visibility. The digital screens featured high-quality video ads showcasing the latest collection, while the static billboards displayed bold, simple visuals.

Real-Time Content: Using real-time data, we changed the messaging based on time-of-day to appeal to different segments of the audience, featuring special offers or store events during peak shopping hours.

The Outcome:

• The campaign led to a 35% increase in store visits during the campaign period.
  
  

• Digital billboards generated a 20% increase in online engagement, with a noticeable uptick in social media mentions and hashtag usage associated with the campaign.
  
  

• The brand awareness in the selected locations grew by 50%, as measured by location-based analytics and traffic patterns.
  
  

• The fashion brand saw a 15% increase in sales during the campaign, attributed to both the digital and static OOH touchpoints.

Click on the individual Outdoor Advertising Services below to know more..

Hoarding Ads 

Advertising in Government Centers 

Advertising in Elevator

Advertising in Malls

Advertising in Petrol Stations 

Bridge Banner Ads 

Unipole Ads 

Lampposts Ads 

Cinema Ads

Advertising on Taxis 

Advertising on Buses

Advertising in Trains 

Advertising in Airports