OOH & Digital Marketing Agency UK

Lamppost Advertising

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Service Overview

Lamppost Advertising uses banner placements mounted on streetlight poles to deliver brand messages along roadsides, boulevards, residential communities, commercial districts, and event venues. These ads offer consistent repetition, targeted localization, and 360° city-wide coverage — making them one of the most cost-effective, scalable, and visually rhythmic formats in out-of-home media.

At Vision 2020 Group, we design and execute lamppost campaigns that blanket entire neighborhoods or districts, giving brands the ability to dominate a zone with street-level presence. With options to target by district, street, traffic flow, or community demographics, this format is ideal for campaign launches, real estate sales, retail events, government messaging, and brand awareness at scale.

How We Make It Work

Strategic Mapping & Zoning

- We work closely with municipal authorities and developers to offer lamppost coverage in:
  - Key arterial roads
  - Residential neighborhoods
  - Business hubs
  - Tourism hotspots
  - Event or exhibition zones
- Using traffic data, zone profiling, and population density, we help you pick the right number of poles and the most impactful streets to cover — from 30 banners in a community to 300+ across an entire city.

Format & Design Execution

- Standard lamppost banners are typically 1m x 3m (double-sided), mounted vertically with UV-resistant materials.
- We design banners with:
  - Bold branding and contrast
  - Short, punchy headlines
  - Visuals readable at 20–30m range
- For campaigns requiring dynamic elements, we also offer rotating creatives (across different streets), QR codes, or location-specific messages.

Production & Installation

- We handle all approvals, permits, and coordination with municipal authorities or private developers.
- Our team manages printing, pole-by-pole mapping, and safe installation, ensuring every banner meets local safety and visual compliance standards.
- Banners are wind-tested and weather-resistant, ideal for long-term city campaigns.

Monitoring & Maintenance

- We provide:
  - Pre-install location maps
  - Installation proofs (photos)
  - Ongoing maintenance throughout the campaign
- If banners are damaged or removed due to weather, traffic, or city work, we replace them immediately under SLA.

Performance Insights & Add-ons

- While lampposts are primarily for awareness and visibility, we can track:
  - Estimated vehicular/pedestrian impressions per zone
  - QR code engagement (if applied)
  - Website traffic spikes in geo-targeted areas
- Optionally, we integrate lampposts into broader campaigns with social media, radio, or in-store activations for a full 360° rollout.

Recent Results

We recently deployed a lamppost banner campaign for a luxury real estate developer promoting a new gated community.

Objective:
Drive awareness and lead generation in high-income residential areas and nearby business districts ahead of the private launch event.

Strategy Collaboration:
After analyzing the developer’s target audience, we mapped lampposts along:

A major road leading to the project site
Several premium residential zones
A nearby commercial strip with cafes and coworking hubs

Execution Details:

Total banners: 180 across 3 key neighborhoods
Duration: 5 weeks
Designs: 3 alternating creatives highlighting property visuals, tagline, and launch date
CTA: QR code linking to RSVP page for private viewing

Results:

Estimated 4.6 million impressions over campaign duration
5,400 QR scans from the banners
920+ RSVP registrations for the private launch
73 units reserved within the first 3 weeks post-campaign
The client noted a 22% increase in direct search traffic from the campaign areas

Lamppost Advertising turns your brand into part of the city’s visual rhythm — consistently seen, remembered, and associated with presence and trust.

At Vision 2020 Group, we don’t just “put up banners” — we craft zone-based street dominance strategies that flood your target market with repeated visibility and bold brand messaging.

Want to take over the streets with a campaign that can’t be missed? Let’s make your message part of the skyline.

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