OOH & Digital Marketing Agency UK

SMS Marketing

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Service Overview

SMS marketing is the practice of sending promotional, transactional, or informational messages to customers via text. As mobile phone usage continues to rise, SMS offers one of the most direct and personal ways to reach your audience. Whether it’s sending flash sales, appointment reminders, exclusive offers, or order confirmations, SMS delivers your message in a space that is guaranteed to be seen—right on the recipient’s mobile phone.

At Vision 2020 Group, we help you leverage the power of SMS marketing to create timely, relevant messages that engage your customers, build brand loyalty, and drive conversions. With an open rate of over 98%, SMS marketing ensures that your communication is seen, and we help craft campaigns that deliver impactful results.

How We Make It Work

Our SMS marketing strategy is designed for high impact, using segmentation, personalization, and automation to ensure that your messages are relevant, timely, and effective. Here’s how we execute successful SMS campaigns:

Audience Segmentation & List Building

- We help you build and segment your SMS list based on factors like customer preferences, purchase history, engagement behavior, and demographics. Segmentation ensures that the right messages are sent to the right people.
- We utilize opt-in strategies, such as offering exclusive discounts or free content in exchange for phone numbers, ensuring that your messages reach an interested and willing audience.

Campaign Strategy & Goal Setting

- We work with you to establish clear objectives for each SMS campaign. These could include promoting a flash sale, sending appointment reminders, delivering transactional messages (e.g., order confirmations), or sending personalized offers based on user behavior.
- We define the best time and frequency for your SMS messages to avoid overwhelming customers while ensuring that your message is timely and relevant.

Personalization & Dynamic Messaging

- Personalization is key to SMS marketing success. We create messages that address customers by name, offer tailored discounts, and recommend products based on previous purchases or browsing behavior.
- By utilizing dynamic messaging, we ensure that every SMS is highly relevant and engaging, encouraging recipients to take action immediately.

Automated SMS Sequences

- We implement automated SMS workflows to keep your audience engaged and ensure timely delivery of your messages. This can include:
  - Welcome messages for new subscribers or customers.
  - Abandoned cart reminders for e-commerce businesses, nudging customers to complete their purchase.
  - Post-purchase follow-ups, thanking customers and offering cross-sell or up-sell products.
  - Loyalty and reward reminders to keep your customers engaged and coming back.

Short Links & Call-to-Actions (CTAs)

- We incorporate short links to track engagement and make it easier for customers to take action, whether it’s making a purchase, visiting a landing page, or signing up for an event.
- Clear, concise CTAs such as “Shop Now,” “Claim Your Offer,” or “Book Today” are added to ensure the recipient knows exactly what to do next.

Time-Sensitive Messaging & Promotions

- SMS is ideal for time-sensitive promotions. We use SMS to notify customers about limited-time offers, flash sales, events, or promotions with a clear urgency, driving immediate action.
- We use countdowns or urgency language like “Hurry, offer ends in 2 hours!” to create a sense of FOMO (fear of missing out).

Compliance & Opt-out Management

- Compliance is critical in SMS marketing. We ensure that all campaigns comply with legal regulations, such as TCPA (Telephone Consumer Protection Act) and GDPR.
- We make it easy for recipients to opt-out of future messages with clear unsubscribe instructions, maintaining a clean and engaged SMS list.
Performance Tracking & Analytics
- We provide detailed performance reports for every SMS campaign, including metrics like open rates, click-through rates (CTR), conversion rates, and opt-out rates.
- We use these insights to optimize future campaigns, ensuring they deliver the best possible results.

Recent Results

We recently executed an SMS marketing campaign for a local fitness studio that was looking to increase sign-ups for an upcoming New Year’s resolution special.

Challenge:
The fitness studio had limited visibility during the New Year rush, and while they were running ads on social media, they weren’t effectively utilizing their existing customer database for promotions. They wanted to leverage SMS to encourage new memberships while driving engagement with their current client base.

What We Did:

List Segmentation: We segmented the SMS list based on customer status (e.g., active clients, lapsed clients, and prospective leads).

Personalized Offers: We sent personalized SMS offers to lapsed clients offering a discount if they returned for a 30-day challenge. Active clients received exclusive referral offers to share with friends and family.

Flash Sale Promotion: We sent a flash sale SMS promoting a 24-hour discount on memberships for those signing up in the next 24 hours.

Automated Reminders: Automated reminder messages went out to clients who expressed interest in the challenge but hadn’t signed up yet, creating urgency to take action before the deadline.

Post-Signup Follow-ups: We sent thank-you messages with tips on getting started, plus referral bonuses for bringing in new clients.

The Outcome:

SMS open rates reached 98%, which is significantly higher than email marketing open rates.
The conversion rate from the flash sale SMS was 27%—more than double the expected benchmark for SMS promotions.
The membership sign-up for the New Year challenge increased by 40% compared to the previous year, with a high percentage of new clients coming from the SMS campaign.
Customer engagement increased by 33% as recipients responded to the personalized offers, resulting in increased visits and retention.

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